About Us & Our Mission

Sultan Styles USA is the vision of Taner Ashik, a 20-year-old entrepreneur from Irvine, California, and his inspiring mom, Fatma. Taner’s journey began in the sunny beaches of Laguna Beach, California, before moving to Turkey at the age of 10. Growing up between two worlds, he developed a deep appreciation for the rich, vibrant textiles of Turkey and the laid-back, coastal vibes of California. Taner saw an opportunity to combine these two cultures, and Sultan Styles was born—a unique blend of Turkish craftsmanship and California’s coastal charm.

At Sultan Styles, we believe in creating products that are as kind to the planet as they are to you. All of our towels are ethically sourced and Oeko-Tex certified, meaning they are free from harmful chemicals and made with the highest standards of sustainability. We are committed to offering you not only the finest quality textiles but also peace of mind knowing that our products are safe, eco-friendly, and made with care.

In addition to our dedication to quality, we also believe in giving back. That’s why we donate 10% of our profits to children with Spinal Muscular Atrophy (SMA), a cause that’s close to our hearts. Every purchase you make helps support this important mission and brings us one step closer to a brighter future.

Thank you for supporting Sultan Styles USA—where style, sustainability, and kindness go hand in hand.